Relationships
We believe building long-lasting relationships is vital. Our relationships span throughout the supply chain.
Ryan Talley
“When selecting a friend or business partner to engage with, I focus on one key factor–character. The foundation of a person is his/her character and core beliefs. I have found Anthony Totta to be a man of character. Anthony is a man of exemplary integrity and is well respected in the produce industry. His knowledge of the industry is vast and his relationship with individuals in the industry is extensive. Mr. Totta is a true industry partner and leader of the produce industry.”
Cindy Long
“I worked with Anthony on marketing projects when I represented the Midwest for “The Produce News,” a national business publication for the produce industry. Anthony was a joy to work with. He was very creative and came up with some wonderful advertising campaigns and marketing strategies. He’s very direct but friendly in his approach and knew his business well. He is a true professional in the industry.”
David Stornetta
“Anthony’s character traits are uncompromising and his knowledge of the produce industry is extensive.”
Jeff Jones
“Ron Pelger is an absolute fresh merchandising legend. As a young produce manager I would marvel at his ability to create innovative merchandising plans with hundreds of stores of all different shapes and sizes. Never constrained by existing cases or tables he would go off the beaten path to create excitement in the produce department.”
Roger Pepperl
“Ron has a great working knowledge of the produce industry and a very good handle on how to identify practical changes that are needed. The consumer is always a winner when Ron looks at a what would improve our industry.”
Pete Robson
“Eric has always been very focused and pays particular attention to the details in any project that he has managed. Eric is also very easy to work with and continues to have a unique talent for finding value for his customers and clients.”
Our core values
Partnerships
We aim to partner with you and to only provide services which you request. We can draw upon relationships made throughout the supply chain to bring results.
Privacy and Safety
We respect the confidential information you entrust to us.
Focused on Fresh
We have years of experience in all aspects of the Fresh Food industry. We focus our efforts on the needs of growers, retailers, wholesalers, re-packers, foodservice, as well as alternative and non-traditional elements in this industry.
Quality Services
We have assembled a diverse group of experts whose experience includes all parts of the supply chain, marketing and merchandising, food safety, and more.
Relationships
We invest to create lasting relationships with those who cross our paths.
Operational Excellence
We have a reputation for honesty, trust, and fairness in the produce industry and will continue to preserve this reputation during all consulting activities.
Our clients
We are driven to do the best job possible. We pride ourselves on cultivating lasting client relationships built on trust and mutual respect.
Our clients include growers, shippers, retailers, wholesalers, foodservice, specialty markets, and emerging technology providers.
Our team
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Dan Avakian
DansFreshCoDan The Produce Man, Sharing the Joys of Fresh Fruit and Vegetables
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Nick Pasculli
TMD CreativeBorn and raised in New Jersey, but calls “the Salad Bowl” home. A true believer in the marriage...
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Paul Grothe
Del Sur ServicesPaul Grothe has over 25 years of experience in the Foodservice industry...
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Eric Bosveld
SDR Ventures/Bosveld and AssociatesWith nearly 30 years of business operations, leadership and private capital market experience in...
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Ron Pelger
RonProCon“Ten out of ten times, business success and positive growth will develop only if you are never...
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Anthony Totta
Grow My ProfitsThe co-founder of FreshXperts and Managing Member, Anthony has been the visionary and connector...
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