Cross Verticals in Fresh
With all of the cross verticals entering the “fresh” arena, the complexities of building solutions that maximize efficiency in fulfillment/ logistics can thwart goals…the missing link -TRAINING. There is a thin profit in online grocery, and a customized solution is necessary, depending upon demographic, socio-eco factors and the competitive landscape. So many vendors supply platforms, but not the individualized models that are appropriate for their various geo areas. Building the pick, pack, cold chain and logistical models to avoid the challenges requires extreme attention to the above factors. Companies are deploying various ecommerce solutions as “Must Haves”, but if these efficiencies are not addressed, it will be a losing proposition. Training is key and best in class is proven by analytics. Don’t give your valuable customers away because of the challenges and complexity of online shopping. Fix your infrastucture to continually improve, and you will keep your gold customers, build retention and loyalty, and keep your share. After all, it is all about convenience…..convenience is trumping price…and convenience means choice…choice dictates various channels of sales…but you can make this a profitable venture. Reach out to us at FreshXperts.
Latest posts by Heidi Chapnick (see all)
- OMNI CHANNEL GROCERY SHOPPING, NO LONGER A ‘NICE TO HAVE’ – Part Two of a two part series - March 19, 2017
- OMNI Channel Grocery Shopping is No Longer a, ‘Nice to Have’– Part One of a Two Part Series - March 19, 2017
- Cross Verticals in Fresh - March 6, 2017
- FreshXperts Featured in the Produce News - September 6, 2016