Cross Verticals in Fresh

With all of the cross verticals entering the “fresh” arena, the complexities of building solutions that maximize efficiency in fulfillment/ logistics can thwart goals…the missing link -TRAINING. There is a thin profit in online grocery, and a customized solution is necessary, depending upon demographic, socio-eco factors and the competitive landscape. So many vendors supply platforms, but not the individualized models that are appropriate for their various geo areas. Building the pick, pack, cold chain and logistical models to avoid the challenges requires extreme attention to the above factors. Companies are deploying various ecommerce solutions as “Must Haves”, but if these efficiencies are not addressed, it will be a losing proposition. Training is key and best in class is proven by analytics. Don’t give your valuable customers away because of the challenges and complexity of online shopping. Fix your infrastucture to continually improve, and you will keep your gold customers, build retention and loyalty, and keep your share. After all, it is all about convenience…..convenience is trumping price…and convenience means choice…choice dictates various channels of sales…but you can make this a profitable venture. Reach out to us at FreshXperts.

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Heidi Chapnick

Heidi Chapnick

Being passionate about ‘fresh’ food is who we are. Some of us volunteered, feeding the hungry and got interested in all the waste in this country, always wondering how to make things better for our hungry masses and keeping it, "fresh". We also feel for the growers who are scrambling to sell their products and keep them fresh and the retailers who keep us fed. Working with all channels of sales and from seedling to table, it gives us the ability to assist with making sure the integrity of fresh items remains, keeping food borne illnesses and cross contamination at bay for happy growers, shippers, retailers and shoppers.