areas of expertise
- Business strategy
- Business Development
- Image & Branding
- Growth strategy
- Retail Produce Manager
- Wholesale Distribution Center
- National Sales
“Ten out of ten times, business success and positive growth will develop only if you are never ever satisfied with your sales results.” . . . . . . . . Ron Pelger
Where no wise guidance is, the people fall, but in the multitude of counselors there is safety.
Ron Pelger is the owner of RonProCon, a produce industry-consulting firm located in Reno, Nevada. with an office in Portland, Maine. As an independent journalist, he has authored over 350 produce industry-related articles and has a regular opinion column published in The Produce News titled, In the Trenches, which appears on a monthly basis. He also writes for several websites and various food media activity.
He is a retail expert in executive level management, people motivation, retail produce merchandising, retail procurement, training, building sales growth, profit strategies, and journalism.
He was associated with a major supermarket chain as Director of Produce Merchandising and Procurement for over 30 years in marketing areas of Northern Ohio, Western Pennsylvania, New York State, New York City, and New England.
His responsibilities covered all phases of the produce operation including retail merchandising, procurement, advertising development, inventory levels, shrink control, presentation at store level, and retail training. He has planned and directed well over 150 new store layout programs for the produce departments.
As a current produce industry director, Ron is active in working with numerous retail supermarket chains, growers, shippers, packers, distributors, trade organizations, and commodity boards.
His personal mission is to support all growers, shippers, and retailers in the produce industry and direct them towards positive future growth. His messages are what everyone needs to hear, rather than what everyone wants to hear.
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