Anthony TottaFounder & CEO
areas of expertise
- Business strategy
- Business Development
- Image & Branding
- Growth strategy
- Retail Grocery Management
- Wholesale Grocery Management
- Grower/Shipper Management
- Brokerage/Marketing Management
With over 35 years of experience in entrepreneurship, management, business planning, and all parts of the supply line, Anthony understands the issues facing retailers, wholesalers, and growers. “This industry is filled with passionate people who love what they do. Most come from wonderful entrepreneurial family businesses with a rich heritage. So do I. I’ve learned from them. They’ve learned from me. Together we promote nutritionally-rich fresh food for healthy living. It’s a fabulous journey and a wonderful mission!“
Where no wise guidance is, the people fall, but in the multitude of counselors there is safety.
Anthony J. Totta, founder, chief executive officer and produce consultant for Grow My Profits LLC, offers more than 35 years of proven success in fresh produce procurement, supply chain management, retail sales, purchasing, wholesale development, and distribution. He has an industry-wide reputation for excellence in all areas of marketing, sales, and produce restructuring and consistently generates record returns for his clients.
Over the years, Anthony has built valuable partnerships with some of the country’s largest grower/shippers, and he leverages those relationships to help his clients make the right contacts and develop effective business strategies. Anthony’s client base includes companies from across the United States and abroad.
Prior to launching Grow My Profits, Anthony was affiliated with Market Fresh Produce LLC, a produce marketing company, of which he was the founding member. While at Market Fresh Produce, he also maintained a full-line produce distribution company warehouse operation.
Other past industry experience includes positions at Basic American Foods, Blaine Larsen Processing Inc., Affiliated Foods, Gallo Produce Company, White Oak United Super, Pisciotta Fruit and Vegetable Company, Ingles, Family Mart, and Toppers United Super.
His educational background includes studies at Heart of America Bible College, Bob Jones University, Missouri Western State College and Fleming Training Institute.
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