Dan Avakian

Dan AvakianExpert

areas of expertise

Media Promotions
Retail Merchandising
Quality Assurance
Operations
Wholesale Sales
Foodservice Distribution
Food and Office Delivery
CSA Programs
Produce Boxes
Training and Mentoring
Columnist

experience

Over 40 years in Fresh Produce in the San Francisco Bay Area
Owner Manager, CEO of a Multi Award-Winning Independent Produce Market
Farm Relations Liaison
Sales to Restaurants and Institutions
Senior Buyer Organic Produce and Natural Groceries
Production and Distribution Manager for an Organic Produce Home Delivery Company
Quality Assurance Manager for a Major Foodservice Distributor
Quality Assurance for a Major Online Grocer
Trainer
Produce Manager
Talk Show Host
Expert Guest on Various TV and Radio Shows
Host of “Getting Fresh with Dan the Produce Man” on YouTube and other Social Media

“I’ve always promoted the enjoyment of fresh fruit and vegetables before the nutrition with the notion that if people experience the enjoyment first then the nutrition will naturally follow”

Where no wise guidance is, the people fall, but in the multitude of counselors there is safety.

Dan Avakian is a Produce Industry Consultant and Media Promotor based in the San Francisco Bay area. He has enjoyed over four decades in many facets of the fresh produce industry starting out at an open-air market in 1976. Since that time, he has worked on several projects for many produce and grocery companies and owned his own award-winning produce market in his hometown of Alameda California. He has also enjoyed an extensive career in broadcasting and has put the two together to promote fresh produce on radio, television, and the internet. Dan’s mission is to help make top quality produce a major part of Americans diets.
“Buying cheap produce for the sake of having produce cheap can compromise quality, customer experience and ultimately your reputation, the best deal is getting top-quality produce for your money every time.”

Avakian’s “Dan the Produce Man” videos are on his YouTube channel. Click to visit.