Dan AvakianExpert

Dan Avakian

areas of expertise
  • Media Promotions
  • Retail Merchandising
  • Quality Assurance
  • Operations
  • Wholesale Sales
  • Foodservice Distribution
  • Food and Office Delivery
  • CSA Programs
  • Produce Boxes
  • Training and Mentoring
  • Columnist
  • Over 40 years in Fresh Produce in the San Francisco Bay Area
  • Owner Manager, CEO of a Multi Award-Winning Independent Produce Market
  • Farm Relations Liaison
  • Sales to Restaurants and Institutions
  • Senior Buyer Organic Produce and Natural Groceries
  • Production and Distribution Manager for an Organic Produce Home Delivery Company
  • Quality Assurance Manager for a Major Foodservice Distributor
  • Quality Assurance for a Major Online Grocer
  • Trainer
  • Produce Manager
  • Talk Show Host
  • Expert Guest on Various TV and Radio Shows
  • Host of “Getting Fresh with Dan the Produce Man” on YouTube and other Social Media

“I’ve always promoted the enjoyment of fresh fruit and vegetables before the nutrition with the notion that if people experience the enjoyment first then the nutrition will naturally follow”

Where no wise guidance is, the people fall, but in the multitude of counselors there is safety.

Dan Avakian is a Produce Industry Consultant and Media Promotor based in the San Francisco Bay area. He has enjoyed over four decades in many facets of the fresh produce industry starting out at an open-air market in 1976. Since that time, he has worked on several projects for many produce and grocery companies and owned his own award-winning produce market in his hometown of Alameda California. He has also enjoyed an extensive career in broadcasting and has put the two together to promote fresh produce on radio, television, and the internet. Dan’s mission is to help make top quality produce a major part of Americans diets.
“Buying cheap produce for the sake of having produce cheap can compromise quality, customer experience and ultimately your reputation, the best deal is getting top-quality produce for your money every time.”

Avakian’s “Dan the Produce Man” videos are on his YouTube channel. Click to visit.


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Jennifer Lawson