About FreshXperts

“We are a consortium providing customized advisory services to address your company's evolving needs”
Anthony J Totta


We believe building long-lasting relationships is vital. Our relationships span throughout the supply chain.

Our core values


We aim to partner with you and to only provide services which you request. We can draw upon relationships made throughout the supply chain to bring results.


Privacy and Safety

We respect the confidential information you entrust to us.


Focused on Fresh

We have years of experience in all aspects of the Fresh Food industry. We focus our efforts on the needs of growers, retailers, wholesalers, re-packers, foodservice, as well as alternative and non-traditional elements in this industry.


Quality Services

We have assembled a diverse group of experts whose experience includes all parts of the supply chain, marketing and merchandising, food safety, and more.



We invest to create lasting relationships with those who cross our paths.


Operational Excellence

We have a reputation for honesty, trust, and fairness in the produce industry and will continue to preserve this reputation during all consulting activities.


Our clients

We are driven to do the best job possible. We pride ourselves on cultivating lasting client relationships built on trust and mutual respect.

Our clients include growers, shippers, retailers, wholesalers, foodservice, specialty markets, and emerging technology providers.

in Fresh Food Industry
Start Ups & New Ventures

Our team

  • Dan Avakian


    Dan The Produce Man, Sharing the Joys of Fresh Fruit and Vegetables

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  • Nick Pasculli

    TMD Creative

    Born and raised in New Jersey, but calls “the Salad Bowl” home. A true believer in the marriage...

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  • Paul Grothe

    Del Sur Services

    Paul Grothe has over 25 years of experience in the Foodservice industry...

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  • Eric Bosveld

    SDR Ventures/Bosveld and Associates

    With nearly 30 years of business operations, leadership and private capital market experience in...

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  • Ron Pelger


    “Ten out of ten times, business success and positive growth will develop only if you are never...

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  • Anthony Totta

    Grow My Profits

    The co-founder of FreshXperts and Managing Member, Anthony has been the visionary and connector...

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