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Dan Avakian

"I've always promoted the enjoyment of fresh fruit and vegetables before the nutrition with the notion that if people experience the enjoyment first then the nutrition will naturally follow."

Dan Avakian

Retail Merchandising & Communications Expert

Dan Avakian brings over 40 years of experience in the fresh produce industry, starting from an open-air market in 1976. He has worked on diverse merchandising projects for produce and grocery companies and owned an award-winning produce market in Alameda, California. Dan has a deep understanding of retail dynamics, including supply & demand forecasting, consumer insights, and merchandising program development. Combining his extensive broadcasting career with his passion for fresh produce, Dan promotes healthy eating across radio, television, and the internet. His mission is to make top-quality produce a staple in American diets.

Areas of Expertise

Retail Merchandising
Category Management
Produce Department Training
Supply Chain Management
Sales & Marketing Program
Quality Assurance
Media Promotions
Speaking Engagements

Client Testimonial

"Buying cheap produce for the sake of having produce cheap can compromise quality, customer experience and ultimately your reputation, the best deal is getting top-quality produce for your money every time."

Dan Avakian

Avakian Produce

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