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Ed Beckman

Managing Partner of FreshXperts

Ed Beckman brings over 35 years of executive management experience in the fresh produce industry to FreshXperts. He successfully stabilized and positioned the California tomato industry for growth, pioneered U.S. tomato exports to Japan, and established the first mandatory food safety program for the fresh tomato sector. Ed has also advocated for U.S. and Canadian greenhouse vegetables at the highest levels in Washington and Ottawa. With deep expertise across the fresh produce supply chain, Ed excels in transforming mid-sized agricultural businesses and trade associations to drive sustainable growth in a dynamic market.

Areas of Expertise

Strategic planning
Business transformation
Trade Association Management
Government Relations

Client Testimonial

"If you're looking for a consultant to tackle your profound and unique problems, trim the fat, iron out inefficiencies, troubleshoot, and provide errorless analytical evaluations, Ed is your guy."

Damon Barkdull

Central West Produce

Invest in Expertise, Save on Trial and Error

"Hire the guide who has already traversed the rough terrain."

Strategic Guidance, Not Guesswork

We chart a clear path forward using proven methods—not try-and-see experiments.

Save Time and Resources

Skip the expensive learning curve and move forward with confidence.

Decades of Industry Experience

Our team brings deep, specialized knowledge from every corner of the fresh food industry.

FreshXperts

Tailored Solutions for Real Results

We don't do one-size-fits-all. Every recommendation is built for your business.

Avoid Common Pitfalls

We've seen what works—and what doesn't—so you don't have to learn the hard way.

Strategic Market Positioning

Gain a competitive edge by identifying and capitalizing on unique market opportunities that align with your strengths.