"I am excited to join FreshXperts and collaborate with an extraordinary team of industry consultants. I look forward to bringing a global lens and hands-on experience to help clients meet evolving consumer demands, sustainability goals, and profitability targets."
Fried De Schouwer
International Trade & Supply Chain Expert
Fried De Schouwer has built a distinguished career in the fresh produce sector, serving in roles that span operations, marketing, international trade, and supply chain optimization. With a globally informed produce industry background, De Schouwer brings leadership, strategic insight, and deep technical knowledge to support FreshXperts' mission to elevate performance across the fresh food supply chain.
Throughout his career, he has led business development and commercial strategy efforts for produce portfolios across Europe and beyond, managed cross-border sourcing, quality assurance, and logistics for perishable goods, and driven growth initiatives in emerging markets while strengthening relationships with retail and foodservice partners.
Fried has spearheaded brand positioning and differentiation in competitive commodity categories and implemented process improvements and technology adoption to enhance transparency, reduce waste, and raise profitability.
In his role at FreshXperts, De Schouwer contributes to strategic advisory services for growers, packers, distributors, and retailers, international market expansion projects particularly in Europe and emerging regions, supply chain optimization including cold chain integrity, traceability, and waste reduction, branding and go-to-market initiatives for specialty and commodity crops, and client mentoring with industry insight reports and consortium knowledge sharing.
Areas of Expertise
Experience
Client Testimonial
"Fried's experience in integrating global sourcing with market execution is a powerful asset for FreshXperts. He strengthens our ability to serve clients pursuing cross-border growth and higher operational excellence."
Anthony J. Totta
FreshXperts - Founder & Managing Partner
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