Stop Guessing.
Start Growing.
Experience-Driven Consulting for the Fresh Supply Chain
FreshXperts is a powerhouse consortium of produce industry professionals—former CEOs, COOs, buyers, marketers, and scientists—who help your produce company grow, adapt, and thrive. Whether you're a startup or a legacy brand, FreshXperts brings big-league experience and relationships to solve your toughest business challenges.
"You can get there through trial and error—but it's slower, costlier, and a whole lot more painful."
Who can benefit from FreshXperts?
- Executives in the Fresh Produce Industry
- Retailers & Buyers
- Growers, Shippers, and Packers
- Foodservice & Distribution Companies
- Trade Associations
- Investors, M&A Firms, and Startups
- Technical & Regulatory Teams
- Anyone Else In The Fresh Food Supply Chain
At FreshXperts, we're a team of seasoned professionals who've helped produce supply companies just like yours overcome obstacles, sharpen strategy, and accelerate growth. Whether you're launching, scaling, or repositioning, we'll guide you with insight that gets results.
We've worked with some amazing companies
Hit the Bullseye Every Time
Navigating the fresh food market without experienced guidance often leads to wasted time, money, and missed opportunities. At FreshXperts, we bring clarity and direction through strategies that are focused, efficient, and proven to work.
From strategic planning and category optimization to food safety, logistics, government compliance, and investment guidance, we've seen it all. Instead of relying on guesswork, you gain a team of industry veterans who understand what it takes to succeed—and how to avoid common pitfalls.
With FreshXperts by your side, every move is intentional, every dollar is purposeful, and the path forward is clear.
"Instead of throwing spaghetti at the wall and hoping it sticks, let us guide your arrow straight to the bullseye."
"Anthony Totta has helped our company develop a new image and brand name that better reflects the attributes that make our company and products special. He has a critical eye and a good sense of how to communicate a message using images, words and pictures to get the overall look. Anthony is hands on and has a wide range of contacts that can make stuff happen quickly and meet any deadline."
Ricardo Crisantes
"Co-Owner & CCO at Wholesum"
Meet Our Experts
Our team of industry veterans brings decades of combined experience in produce, retail, and food service.
Our Process
A systematic approach to transforming your business
Assessment
We begin with a comprehensive analysis of your current operations and market position.
Strategy Development
Based on our assessment, we craft customized strategies that align with your business goals.
Implementation Support
Our team assists in executing the strategies, ensuring seamless integration into your operations.
Continuous Improvement
We monitor progress and make necessary adjustments to keep you on the path to success.
Invest in Expertise, Save on Trial and Error
"Hire the guide who has already traversed the rough terrain."
Strategic Guidance, Not Guesswork
We chart a clear path forward using proven methods—not try-and-see experiments.
Save Time and Resources
Skip the expensive learning curve and move forward with confidence.
Decades of Industry Experience
Our team brings deep, specialized knowledge from every corner of the fresh food industry.
Tailored Solutions for Real Results
We don't do one-size-fits-all. Every recommendation is built for your business.
Avoid Common Pitfalls
We've seen what works—and what doesn't—so you don't have to learn the hard way.
Strategic Market Positioning
Gain a competitive edge by identifying and capitalizing on unique market opportunities that align with your strengths.
You Don't Have to Go It Alone
Reach out to FreshXperts and let's build your next chapter—together.
Contact Information
Ready When You Are
Our team of experts is ready to help you navigate the challenges of the fresh produce industry.
Whether you're looking to optimize your operations, enter new markets, or solve specific problems, we're here to provide the guidance you need.